Research and development are geared to the needs and possibilities of technology and science. Project reports usually address specific questions in detail, which are primarily intended for the technical expert. These reports provide a deep understanding of the details, but only make small contributions to informing the general public.
Safety concerns must be communicated to the public in a way that is appropriate to the target group. Dealing with demand is a first step. This results in the demands on products, services and support systems. It must be convincingly understandable why "this particular technical solution" is needed.
An understandable explanation of the technology and the framework conditions is an important element of successful innovation projects. This includes all aspects of the relevant legislation. Measures and technical features that help prevent misuse must be explained. Misunderstandings must be avoided. In order to successfully launch innovations on the market, it is necessary to provide objective and comprehensive information to citizens, which can also be part of training measures.
Innovative solutions are of course still unknown in the market and operating environment. It is not unlikely that the legal framework conditions for use and deployment are incomplete or inappropriate. Various constitutional bodies are involved in the legislative process. Here, too, specific information on the necessity and alignment of legal regulations is required. Politicians are both active in the legislative process and inform citizens. They depend on a suitable and correct information basis.
Research, development and marketing in the field of public safety are nowadays required to prepare and communicate information on technology, the need, use and legal framework conditions in a professional, careful and target-group-oriented manner. The conflicting interests of security and freedom must be worked out with empathy for the citizens and politicians, who are usually only partially informed.
Target groups are:
- Cooperation partners in the project
- Sponsors and sponsors
- Public, citizens and media
- Safety authorities and emergency forces
- Politics and legislators
- customers and procurement facilities.
- Press work, press releases, press kits, press conferences
- Events, workshops, conferences, congresses
- trade fair appearances
- Corporate publishing, newsletter, image brochures, white papers.
- Parliamentary evenings
- information letters
- Contacts with public institutions and security authorities.
- Social media, regular additions and adaptations
- Web site, up-to-date, user-friendly, appealing.
- in the mostly interdisciplinary projects
- at distributed locations and in
- different organizations.
|Title||PRSec – Publicity and Security|
|Short description||Safety-oriented research, development, products and services are of great interest. The conflict between security and freedom affects the citizen. Politics, legislation and the media must live up to their responsibilities and be aware of the possibilities and limitations of technology. Professional public relations work is a prerequisite for sustainable success.|
|Technology||Communication, Public Relations, Dissemination|
|Remarks||Information policy, Objectification|